Lyons and Tigers were commissioned to create the branding for a new restaurant situated on Warren Street, London. Lyons and Tigers created a concept and a multi-platform interwoven story with the restaurant at its centre. Using the name ‘Bang Bang’ as a starting point, Lyons and Tigers created what can only be described as the first ever ‘Noodle Noir.’
The story is told in fractured pieces across the menus, napkins, social media and a huge graphic spread across one entire wall of the restaurant, which has all of the pieces of the story layered within it. The menu acts as an introduction to the story and the characters in this twisting tale of mobsters, double crossing and soft shell crab.