Lyons and Tigers were approached by global media company Walker Media to rebrand them as an open source agency called Blue 449. Lyons and Tigers completely re-designed their logo, assets and website and complied it all into a comprehensive set of brand guidelines.
With the use of photography and functional, minimalist design, Lyons and Tigers were able to visualise the nature of ‘open source’, a term that is key within the Blue 449 manifesto. Using this Lyons and Tigers were able to position the company apart from their competition. The website is fully responsive and features an adaptable layout.
The brand guidelines had to be fully comprehensive and be easily followed and understood for the reproduction of any materials by the agencies in-house design team.