We created a full brand identity for a new cafe on Kensington High Street, called Fitaly. The focus of the business is healthy wholesome food, taking inspiration from the regional cuisine of Abruzzo in Italy.

The idea behind the branding was to marry the traditional and rustic feel of Abruzzo with a modern outlook on food which is at the heart of Fitaly. This was achieved by steering away from obvious Italian traits like the national colours and taking inspiration from old Italian signage and traditional crate branding, and combining it with a clean, fresh, terrazzo style brand graphic.

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