Lyons and Tigers were commissioned by the renowned barbecue pop up HotBox to brand their first restaurant based in Spitalfields, East London. The brief was to create a strong brand language without employing any generic Americanised motifs that are commonly used with the majority of barbecue-based restaurants. Lyons and Tigers utilised bold typography juxtaposed with strong textures, dark wood, unrefined paper stocks and leather to allude to the idea of craftsmen, along with their tagline, ‘craft meats’.